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The UK LGBT Market alone is worth £96 billion.
So why target LGBT Media through online advertising?
Here are a few compelling facts & figure.

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Early technology adoption

  • 15% of GT (Gay Times) audience view the website

    through mobile devices

  • 26.1% own an iPhone and 21.2% intend to buy one

  • 16.4% % own a Blackberry and 8.3% intend to buy one

  • 6.2% own an iPad 17.5% intend to

Gay Women also early adopters

  • 15% of DIVA audience use websites through mobile devices

  • 17.8% own an iPhone and 17.6 % intend to

  • 13.2% own an Blackberry and 6.4% intend to

  • 1.8% own iPad 9.8% intend to

Preference for Gay friendly Advertising & Marketing

  • 60% are influenced by well-targeted gay marketing activities
  • 74% are strongly influenced by Diversity and Equality work and policies

Affluent & Frequent Travellers

  • 75% agree staying in a gay welcoming hotel is important
  • 43% spent between £100 -£999 on leisure travel
  • 30% spent between £1000 -£4000 on leisure travel.

Online Shoppers

  • Average spend across all respondents is £573 over a three months
  • 92% of all respondents have purchased goods and services online in past three months
  • 100% use the internet for personal use, with 51% spending 11-50 hours online

 

Source:Out Now Global LGBT2020 Study - Jan 2011 UK sample