Early technology adoption
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15% of GT (Gay Times) audience view the website
through mobile devices
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26.1% own an iPhone and 21.2% intend to buy one
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16.4% % own a Blackberry and 8.3% intend to buy one
-
6.2% own an iPad 17.5% intend to
Gay Women also early adopters
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15% of DIVA audience use websites through mobile devices
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17.8% own an iPhone and 17.6 % intend to
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13.2% own an Blackberry and 6.4% intend to
-
1.8% own iPad 9.8% intend to
Preference for Gay friendly Advertising & Marketing
- 60% are influenced by well-targeted gay marketing activities
- 74% are strongly influenced by Diversity and Equality work and policies
Affluent & Frequent Travellers
- 75% agree staying in a gay welcoming hotel is important
- 43% spent between £100 -£999 on leisure travel
- 30% spent between £1000 -£4000 on leisure travel.
Online Shoppers
- Average spend across all respondents is £573 over a three months
- 92% of all respondents have purchased goods and services online in past three months
- 100% use the internet for personal use, with 51% spending 11-50 hours online
Source:Out Now Global LGBT2020 Study - Jan 2011 UK sample