A job for agencies
A Job for Ad Agencies
How are advertising agencies perceptions of the LGBT Market in 2012 and what are the challenges media faces?
This article in Marketing Week has some answers
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NMA on Launch of Spectrum
NMA Features news of our launch!
Here is news of our network launch as reported in NMA 11/11/11
<a href=" http://www.nma.co.uk/milliyres-prowler-group-(mpg)-launches-ad-network-targeting-lgbt-market/3031807.article">Read full article here</a>
Pink Paper and DIVA win Net Observer Excellence Awards
Pink Paper and DIVA Wins Net Oberver Excellence Award
We are delighted to announce that two of our sites this year,
Divamag.co.uk and Pinkpaper.com have been awarded the NetObserver
seal of excellence.
Kim Watson Managing Director - Media & Marketing said:
"I'd like to thank all of our visitors who took part in the survey and all staff, contributors and partners who have helped us raise the standards and satisfaction levels on PinkPaper.com and Divamag.co.uk. Please do go on recommending these sites to your friends."
The NetObserver study is conducted annually by Harris, across e-commerce, editorial and advertising websites in Europe. This is the first year they have included LGBT sites in the poll. In order to compete for the NetObserver Seal of Excellence, each site must not only participate in the study, but also obtain a minimum of 200 respondents so that the results are statistically reliable. Pink Paper recorded 438 responses and DIVA 317, both scored way ample the total European sample average for satisfaction, intention to revisit and intention to recommend.
In conjunction with the release of these results, NetObserver ® is continuing the process of certifying its partner sites. The highest performing, in terms of overall satisfaction of their visitors, the intention of their visitors to revisit the site and to also recommend the site to those around them, received our seal of excellence, not only a guarantee of quality but also of recognition for future visitors to the site.