Welcome spectrumad.net

The Benefits of the MPG LGBT Community Ad Network to Advertisers Include:

To receive our media packs and further e-mail updates about LGBT advertising options please complete and send this form.

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  • Extend campaign reach. Access targeted audiences across a network of over 1,000,000 unique visitors generating millions of page impressions each month.
  • Optimise your frequency. Cap ad frequency so you can reach a much broader audience.
  • Maximise your campaign budget/ROI: By a CPM or CPC model running across a whole network or subsections according to your targeting requirements.
  • Targeting and Segmentation opportunties

Segment  by Content

Gay  Lifestyle- Gay Times (GT), Prowler Direct, DIVA and other network partner sites.

Gay News- Pink Paper and Pink News (subject to agreement)

Gay Community- Charities and Organisations providing advice and support for LGBT communities.

Segment by Gender

You can reach women only via DIVA magazine,  DIVAdirect  and partner networks or gay men only via GT, Prowler Direct and partner networks or you can reach both genders  via PinkPaper.com, GT, DIVA  and Pink News  for example.


Segment by Geography 

 Our technical provider AdTech offers AdLocal geo-targeting functionality too.

Optimise response and target by Rich Media- we are able to offer dynamic and interactive campaigns via AdTech's Canvas service also.


TRANSPARENCY- Get site specific campaign performance data. Benefit from being able to track your campaigns.

BRAND SAFETY- Your brand appears with quality content and credible audience reach.

LOW WASTAGE- You can choose to cover the whole network or micro-target via selected sub groups.

ACCOUNT MANAGEMENT- A dedicated single point of contact and one stop solution for the gay market including print, mobile and digital options too.

FLEXIBLE FORMATS & SOLUTIONS- Our prime positions are IAB standard sizes including Banners, Leader-boards, Skyscrapers and MPUs with expandable and add on options available on request. We offer a range of solutions ranging from Open and Guaranteed campaigns through Roadblocks and Site takeovers. All campaigns are based on a on a CPM (Cost per thousand model) ranging from   £12 to £22 depending on your campaign requirements.

 All advertisers are billed by Millivres Prowler Ltd on our standard 30 day credit terms.

Please contact Lee Martin or Keith McDonnell for more information about advertising on our network Tel 020 7424 7456 or complete and send  the e-mail form on this page.