Welcome spectrumad.net

The Spectrum Ad Network enables businesses and brands to be able to communicate specifically to a diverse range of gay consumers via a whole platform basis or with some smart options for further segmentation.

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Millivres Prowler Group (MPG) are owners of the leading media, retail and e‑commerce brands reaching the gay & lesbian market across the UK and Europe and we are expert in understanding, servicing and reaching this high spending and innovative consumer market place and all its sub-sectors.

Our network is based around delivering quality reach through partnering with only the best media and online brands serving the LGBT market. We do not allow open inclusion and pride ourselves on hand selecting the most popular and reputable experts in their fields. Bringing together our leading platforms, media sales resources and the other leaders from within our markets we are in a unique position to offer relevant, targeted and extensive coverage of this affluent and innovative consumer market place.

Benefit from the strengths of online display or our rich media options across a whole network of LGBT websites:

  • Online advertising can reach consumers at times and in places where they aren't exposed to traditional marketing.
  • Accuracy of targeting and the low media wastage make online advertising highly efficient.
  • Campaign data can give you unprecedented insight into how your marketing performs. More information about your brand is only a click away.
  • Cost-effective personalisation/segmentation allows for creative variety and exploitation of a naturally occurring economy of scale.
  • Brand impact is intensified using rich media and video formats.

Interested in advertising on our network?
Find out more about our publisher inclusion criteria

Case studiesSee all case studies

  • Out Now Global

    "Out Now is recognised as a global specialist LGBT marketing agency and we book media for many... (read more)